HUGH CAMPBELL MARKETING
- BUSINESS PROMOTION SERVICES YOU CAN TRUST
We were contacted by Calum and Rachel Simmister at the end of 2016 about the possibility of providing them with some digital marketing services. They were in the process of purchasing a property which they hoped to use as a bed and breakfast business. We duly provided a quote which was accepted and once the property was purchased and ready we would photograph the interior and exterior.
Dunborrodale Bed and Breakfast is located in the centre of Portree on the Isle of Skye. Calum and Rachel wanted a fairy simple and easy to use site with fresh up to date imagery of the property. We used a Nikon D8200 and started by photographing the rooms. The property has three selling rooms which we photographed at various angles for maximum flexibility in the design. This is a standard process we use as often it can take a bit of experimentation to find the right shot for a given location.
We spent added time photographing the breakfast area which extends in to a fantastic conservatory with large windows looking out over the property garden and Portree Bay. We were certain this shot if captured correctly could be used on the site home page to immediately make an impression with potential customers. After adjusting the lighting in the room and the settings on the camera we ended up with a handful of images we were happy with for this scene.
Our next stage was to put together the design which as mentioned already we used the conservatory/sea view image on the landing page at full screen with the site menu over layed on top.
We used a Versa Slide widget which allows the menu to slide in from off the page to be revealed full screen. Within this menu we created a graphic consisting of 4 hexagons interlinked showing various property images which worked very well.
On the site Tariff page we created another inter-linked graphic of images and text this time in a more square shape. This effect was fantastic for conveying the information in a clear and concise with which Rachel and Calum had indicated in their brief.
We finally added a contact page with a Google Map showing the property location and click-able email mobile contact details. The email link will open a clients email application and the phone link opens the dialer on the phone with the number ready to be called.
We then concluded the design by putting together the mobile layout which replicated the desktop website designs use of a slide menu and we also made the images consistent on both layouts. You can view the final site at the following link:
Hugh Campbell Marketing owner Hugh Campbell commented on the project "It was great working with Calum and Rachel on this project and they have a great vision with what they want to do with the business. We are confident that with this new design they will see a significant increase in booking inquiries. We would like to wish them the best of luck with their new venture".