REACH YOUR SPECIFIC DIGITAL MARKET WITH A PROFESSIONAL WEBSITE
Local musician Alistair "Ally K" Macpherson contacted Hugh Campbell Marketing early in the year to commission us to create a new adaptive web design solution for his new business. Alistair is an accomplished player of the Bagpipes and wanted a more professional visual for his music business.
Our first task was to sit down with Alistair and establish what market he was looking to tap in to. The wedding trade on Skye is booming with Photographers, musicians and venues all benefiting from this increase in trade. After a meeting with Alistair we established a page structure, website style and sourced professional imagery provided by several local photographers.
Hugh Campbell Marketing also provided copy writing services where we optimised the text with key word placement for better search rankings and also to convey the variety of services that Alistair is able to offer his clients.
With the text written and imagery sourced we then began work on the design. We wanted to convey a professional visual that would allow Alistair flexibility on the markets he could appeal to. We spent some time Photoshopping several of the images which were then placed as overlays on a cool crisp and stylish grey background.
A drop shadow effect was used where changes in page content and sections became visible. The gave another stylish effect which nicely complimented the cool grey and white colour scheme.
A links page was also added linking to several businesses in the wedding sector in Skye and Lochalsh who in return linked back to Alistairs website. This will allow for a direct flow of market specific website traffic. Eilean Donan Castle for example is a popular wedding venue and working in partnership with the castle Alistair will be able to reach new clients as-well as boosting his websites search ranking.
Speaking of our services, Alistair added:
"Hugh Cambell Marketing have done a exceptional job of my website. They went above and beyond and nothing was too much trouble for them. They put a lot of time, effort and pride into their work. This is a great company with excellent professional services that I would highly recommend. Hugh is a true professional and I look foreword to working with him in the future."
You can view the finished website at the following link: