TURN HEADS WITH LARGE AND BOLD DESIGNS
An-t Eilean is an art gallery located in the centre of Portree on the Isle of Skye. Hugh Campbell Marketing were contacted by business owners Ronald Macdonald and Catriona Macdonald because they felt the were missing business due to less than optimal advertising.
We met with the client and reviewed the existing marketing and offered comments and suggestions. The first sign we were commissioned to design was 2 metres wide and was to be placed in Portree Tourist Information centre on Skye. The project was a nice one for us because of the size of the design space and also that the client was able to provide stunning professional images to be used on it.
High quality images are always the first thing we advise clients to get. They along with quality copy writing form the foundations of any successful marketing campaign. We also added a location map to the sign to help divert traffic from the Tourist Office to the business.
The second sign which we were commissioned to design was to replace an existing sign the client had in their garden facing the road entrance to Portree. After a site review we advised the client that the sign was not as prominent as it could be as a large section of the space was used for an image resulting in smaller than optimum text. Our second comment was the line of sight from the road to the sign was not clear due to surrounding bushes and shrubbery. We advised the client that we should swap the proportions of the text and images and cut back some of the over growth to allow for ease of legibility from the roadside.
Both signs were delivered on time and in budget and Ronald has since commented that business in the shop has improved now that the signs are more striking and clearer to read.
We are currently designing a third sign for the client which will go on the gable end of the business building which will be visible from the centre of town.
Signs are a great way to drive people to your business or property. If you would be interested in our print design services, please get in contact with our Web Design and Print Design team on the Isle of Skye by email on:
firstname.lastname@example.org or calling us on: