SELLING YOUR BUSINESS THROUGH PROFESSIONAL IMAGERY & DESIGN
We were contacted early in 2016 by Laura Gardner who owns a self catering property at the north of the Isle of Skye. Laura had been selling her property through travel agents initially but felt that she could save money by selling directly through a website of her own.
After an initial meeting with Laura, Hugh Campbell Marketing decided to conduct a site visit and take professional photographs to use on the digital marketing of the business. Interior and exterior photographs were taken and thankfully the good weather allowed for some nice building exterior images.
With the images now stored we went to work on the website design. We wanted to make full use of the images so opted for a full width image at the top of each page relevant to the content. The navigation is also very clear and appears at the top of each page with a "Book Now" button to encourage more direct website bookings.
The booking programme is manage by "Freetobook" and this system allows the client to save around 12% a booking as apposed to using travel agents. This is significant particularly on the Island of Skye has the booming tourism industry means any business owners will be doing a large volume of bookings over the peak season months.
The website design was also made responsive for mobile devices and we provided Laura with access to Google Analytics so she can check the daily website traffic and where it is coming from.
As part of our on going support we have scheduled another site visit to take more updated photographs. This is a great option for many of our clients as we offer great value for money at just £15 per hour.
Laura managers the business social media pages and bookings and we are happy to hear she has had a great year of business in 2016.