Recruitment consultation provided as part of the Sir Lewis Richie report for out of hours care in Skye and Lochalsh.
HUGH CAMPBELL MARKETING
WHAT WE DO
NHS Highland are a national organisation who required assistance reviewing current recruitment protocols. Our focus was on recruitment for Portree Hospital.
What we did:
Correspondence was done mostly by email due to difficulties in scheduling meetings due to geography. Report suggested some significant changes which were not easily implemented initially.
● Reviewed existing recruitment pathways
● Identify shortfalls
● Suggest improvements
● Produce consultation document
Understanding the issues
Out report initially lays out the current recruitment system and why their have been issues with recruitment with regards to Portree Hospital. The report then expands on this and suggests solutions to these shortfalls.
Upon implementing the recommendations of the report - namely the adoption of a responsive digital recruitment system working in parallel to a social media marketing campaign - NHS Highland had one of their most successful ever recruitment campaigns.