HELPING TO MARKET AND PROMOTE EVENTS ON THE ISLE OF SKYE
Hugh Campbell Marketing have been involved with the Isle of Skye Half Marathon for a number of years. Through professional event marketing and management and in partnership with the race committee the race has evolved from 250 average runners to 1000. Building on this success in 2016 it was decided to add more races to the portfolio and a new organisation "Skye Events" was created. Skye Events manage and promote sports events across the Isle of Skye benefiting the local economy and donating money to community groups and charities.
We were commissioned to create a new organisation branding and adaptive website design. A selection of designs were put forward to the committee and by popular vote a logo which best illustrates the professional structure of the group was chosen. You can view the design below:
With the branding now approved we next turned our attention to the website design. Effort was again made to convey the professional nature of the organisation and best show how they revitalize events on the Isle of Skye. For maximum impact scroll motion effects were applied inside of Adobe Muse to create eye catching page movement. The desktop design was all placed on one page with anchor points added for quick section linking. We then added the tablet and mobile designs which used multiple pages and a hamburger menu for navigation. Speaking of the design, Skye Events race director Mark Crowe added:
"Hugh Campbell Marketing have helped us to promote the Skye Half Marathon to be one of the largest running events in Scotland. This is due to highly professional design and progressive social media marketing campaigns. The new Skye Events website is fantastic and hopefully as the organisation grows it will encourage more event organisers to work with us. Having Hugh Campbell Marketing manage our marketing really helps us to grow our events on the Isle of Skye".
Hugh Campbell Marketing business owner Hugh Campbell added "We have supported the Isle of Skye Half Marathon for a number of years now with great success. When the committee decided they wanted to expand and required further marketing support we were delighted to get involved. A key aspect of event promotion is regular social media marketing. Our contract with Skye Events allows us to progressively reach people on Facebook,Twitter and Instagram about these fantastic events now being run on the Isle of Skye".
Hugh Campbell Marketing on the Isle of Skye have also been commissioned by Skye Events to provide web design for the new Dunvegan Castle 10k event in May 2017. Design work will begin soon on what looks to be another event with huge potential.