ISLE OF SKYE HIGHLAND GAMES WEBSITE
WEBSITE, PHOTOGRAPHY & VIDEO SOLUTIONS
POWERFUL SPORTS MARKETING
BRING YOUR EVENT TO LIFE WITH
HUGH CAMPBELL MARKETING
Hugh Campbell Marketing were commissioned to design a new website for the Isle of Skye Highland Games at the start of 2016. The Highland Games is a very established event and already at capacity in terms of gates of over 3000 each year at their small but atmospheric venue at "The Lump" in Portree on the Isle of Skye. What was required therefore was a visual refresh of the event.
We sat down with the committee and it was decided that Hugh Campbell Marketing would attend the 2016 event on the Isle of Skye to take photographs and video which would be used for the event marketing in 2017.
For the shoot we once again turned to our trusty Nikon D8200 with Nikkor lens. The shoot was more problematic on this occasion as the weather was so poor with overcast skies and rain most of the day. We were however able to get a good range of quality sports photography related images.
We also took video of various on-going events of the games during the day ranging from the long jump, high jump, running and heavy events. Dancers and pipers were also photographed and filmed to give us the best possible range for the design later in the project.
With our material collated we began sifting through for the best images and video clips. The games committee had asked that the events overall image be modernised and as part of that we wanted to include a home page video which would loop after 30 seconds. The video was editing to show most of the events at the games and loads full screen as part of the home page with the site menu over layed on top.
We further expanded the video in the form of a Motion Graphics video sourced from Videohive.com. The recorded clips were inserted into Adobe After Effects and after rendering for several hours the end result was a highly polished, slick and modern sports marketing video. You can view the Isle of Skye Highland games promo video below.
With the video aspect of the site in place the rest of the site was put together. The page structure of the old site was to be maintained and essentially re-designed. Hugh Campbell Marketing opted for a responsive design solution as this fitted better with the video elements and large banner images on balance.
Responsive video interprets the origin device screen size and resizes the design accordingly. The alternative is adaptive design which we are huge fans of as it allows much more control over the final visual but it really boils down to what is appropriate to each particular project. For the Highland Games the design needed the added flexibility responsive design could provide.
We next spent time Photoshopping several of the athletes so they could be displayed on a white browser fill as part of the modern visual process we wanted to achieve. Other images were used to stretch to the full browser width for maximum impact. The committee also wanted additional features such as an FAQ, Google Map location, Gallery page and several documents to be linked for download. All of this was included in the final design.
On the footer of each of the website pages we also created a mono colour bitmap of shot putter and dropped on the green used in the footer background to create a nice "historic" looking effect.
You can view some of the images used in the design below.
With the desktop design finalised we then put together the responsive layouts for tablet and mobile phones. We were delighted to see the responsive video widget performed very well in these design frames. We tidied up image proportioning and then search engine optimised the site.
The committee were delighted with the new design and after some refinements and tweaking of text the site was launched at the end of May 2017 in time for the event in August.
Hugh Campbell Marketing took our experience from marketing the Isle of Skye Half Marathon where entries were increased 5 fold and used this as inspiration for the Highland games site. The result was a slick modern responsive website that is visually pleasing and easy to navigate.
We would like to wish the Isle of Skye Highland games committee all the best for their event in 2017.