MARKETING YOUR ISLE OF SKYE BUSINESS
Hugh Campbell Marketing were contacted by Robert Kyle early March 2017 about providing his new business with digital and print marketing. Robert required a branding, logo design, responsive website, vehicle design and printing, flyers, businesses cards, social media page branding and email set-up and support. After an initial consultation with Robert we created a project timeline and began work on his brand development.
Robert had a very specific visual he required for the branding and after initial designs and revisions we created a logo that illustrated both the travel/movement element of the business within a rugged Isle of Skye landscape illustrated by the detailed mountains. You can see the finished logo design below. We also proposed a new business name and strapline which Robert was delighted with.
With the branding now in place we then designed Roberts new van artwork which was then sent to the Sign Centre in Inverness for printing. We then organised a photoshoot on Skye to photograph the van in scenic locations for the digital and print marketing. We chose locations such as the Old Man of Storr and the Cuillins to provide a dramatic backdrop.
With the photography in place we began work on Skye Minibus Tours digital marketing. We created a responsive website using vivid bright photography including the Minibus in scenic backdrops and stunning stock photography of the Isle of Skye. The result was an impactful website which should attract potential clients to book tours of the Isle of Skye.
With the website launched we then started work on Skye Minibus Tours print marketing. We took the prominent visuals used on the website and expanded this on to the flyers and business cards. The result of which can be seen below.
As you can see we used a white only version of the logo on the reverse of the Minibus window and also on the front of the business card. This was very effective at conveying a crisp stylish visual.
You can view the completed site at
The project was delivered on time and in budget. Speaking of our services, business owner Robert Kyle added: "Thanks Hugh it has been an absolute pleasure working with you on my new venture. I must thank you for all the help you gave me along the way. Nothing seemed to be any trouble and the web site is brilliant. If anyone wants a professional web site built Hugh is your man. Well done Hugh and I look forward to working with you in the future".
Everyone at Hugh Campbell Marketing would like to wish Robert all the best for 2017 with his new business venture.