FIND YOUR PERFECT VISUAL WITH
HUGH CAMPBELL MARKETING
In April 2017 we were contacted by Margaret Davidson who said she was having problems with potential clients being unable to use her existing website. We reviewed Margaret's website and found that it was not fully responsive and similarly had a very basic design with out dated and small images.
We quoted to provide new photography and website design which Margaret agreed to and we then arranged a site visit of the property. The property is located on the edge of Portree and offers outstanding views of Portee Bay. The bed and breakfast also has countless 5 star reviews on Trip Advisor thanks to Margarets care and attention to detail whilst running her business.
We initially photographed the interior. Margaret wanted some specific shots such as a double bedroom wide shot to include an adjacent desk and table. We used a Nikon D8200 for the photoshoot. We finally captured some exterior photography and then began work on the web design.
On this occasion we opted for adaptive design and used anchor points to scroll through an extended image on the home page. The top image shows the properties twin room and the outstanding sea view offered from the window. We felt this was a major selling point of the property so we advised Margaret it was best to really highlight this.
For the inner pages we maintained the extended image and anchor point effect and added the other page content over a white background bar on the right hand side of the page. This allowed for most of the room imagery to be visible. As the rooms in The Gables are so well presented we thought this was key to get across in the final design.
We also created an informational page about the Isle of Skye and the local area designing a slick combined graphic with almost thumb nail image effects. The images were also faded in using parallax opacity changes in Adobe Muse. We then put the tablet and mobile designs together. You can view the mobile design below.
The mobile site utilises a "Slide" menu which as the name sounds slides in from off the page in a direction specified by the designer. The image selection was kept consistent with the desktop and tablet layouts. The mobile site in contrast to the original design is now very easy to use and we also incorporated a "Book Now" button within the mobile menu. You can view the finished site at the following link:
Hugh Campbell Marketing owner Hugh Campbell commented on the project "The Gables was a great project for us. It makes a huge difference when the standard of the rooms is very high and also the location is fantastic. This really set us up for collecting great imagery which we could then use in the design process. By keeping our professional photography services "in house" we are able to offer some of the best value photography and website design packages in the Highlands."